MAC Tapped 10 of Your Favorite Influencers For an Incredible New Collaboration
Ask any beauty junkie to rattle off his or her favorite products and you're bound to hear an immediate mention of an item from MAC Cosmetics. That's no small feat for a brand that's been around since 1984. Due to its high-quality formulations, savvy celebrity collaborations, covetable limited-edition packaging, and (perhaps most importantly) the fact that its leaders embrace change, MAC has secured its spot as a dominating force in the industry.
Case in point: MAC was one of the first brands to launch collaborations with influencers. All the way back in 2011, MAC teamed up with 10 popular beauty bloggers to release a collection of eye shadows and glosses designed by the writers. POPSUGAR is excited to exclusively reveal that in 2017, the brand is reviving this concept for the current social media climate. Ten Instagram beauty influencers from across the globe will debut their own custom MAC lipstick shades this April.
Famous names include American artists Gabriel Zamora and Laura Lee, Kuwaiti influencer TheRealFouz, and Glamour UK Beauty Director Alessandra Steinherr. Each shade will be named after a hashtag inspired by each participant, e.g. #MACxGabrielZamora.
"We've partnered with icons from the worlds of fashion, pop culture, celebrity, music, and art to bring to life their point of view on beauty," said MAC Senior Vice President of Global Communications Catherine Bomboy Dougherty. "While each collaborator has a unique vision, they all share authenticity in their partnership with the brand. We bring this authenticity now to a new type of influencer specifically in the beauty space. These beauty influencers are models, photographers, experts, editors, and artists all in one and we admire their makeup artistry talent, point of view, and love they inspire from their fans."
Each collaborator has their own sense of style, cult following, and flair for color. While the exact lipstick hues are still under wraps for now, stay tuned! We'll have more information as the launch gets even closer. In the meantime, read on to discover all 10 influencers and learn more about them.