Rhianna's make up brand, Fenty Beauty, is coming to Saudi Arabia for the first time. And we're not the only ones who think it might have something to do with her new beau.
Known for its inclusiveness, Fenty Beauty has a whopping 40 different shades of foundation, helping to land the brand on Time magazine's 25 best inventions in 2017. But is opening in Saudi Arabia purely business or is it a little to do with pleasure?
Her relationship with gorgeous Saudi billionaire businessman, Hassan Jameel, seems to still be going strong. It was less than a year ago when they first stepped out together and since then they have been spotted in Spain, London, Boston and Ibiza, to name just a few places. The last public outing was last month, when they were photographed separately leaving a Grammy's after-party.
The 29-year-old's family was one of Forbes 2016 Richest Middle Eastern Families and worth US$1.5 billion. As the Deputy President and Vice Chairman of Abdul Latif Jameel, which has exclusive distribution rights of Toyota Cars in the Kingdom, Hassan is a heavyweight in his own right.
While Rhianna has neither confirmed or denied if she herself will be at the launch, Saudi Twitterati is going nuts with the assumption that the launch will coincide with Rhianna's first ever visit to Saudi – and that it may be capped off with a concert too. More importantly, who's hand is in the instagram picture? Is Rihanna already in Saudi?
Noura @Noura1000_ wrote: "Yaas finally", and @jastblaklief saying: "Sweetheart we wait you" accompanied by a picture of a woman in a burka sitting on a bench.
— Noura🕊. (@Noura1000_) April 9, 2018
sweetheart we wait you pic.twitter.com/BE7ERWOyLZ
— اتمنى لو أعرفني (@jastBlaklief) April 7, 2018
A Rhianna concert in Saudi would be pretty epic, but the makeup launch will still appease thousands of Saudi women who covet the brand. The KSA cosmetics industry is one of the biggest in the region, and is expected to grow by more than 12 percent to $8.53 billion by 2021, a Mordor Intelligence report said. This has to do with reforms taking place that will see more women in the workplace, who will have their own disposable income to use as they see fit. An influx of tourists in the future will also contribute to the growth of this market.
The launch is April 19. We'll keep an eye out for Rihanna, too.