Skip Nav

Heathrow Perfume Map Show's UAE's Fragrance Buying Habits

This Map Reveals the GCC's Surprising Perfume-Buying Habits Compared to the Rest of the World


Many brands have A-list stars on board to help sell their fragrances, but it turns out celebrities aren't the biggest influencers of our perfume habits… at least that's the case in the UAE.

A new study reveals that actually, those representatives we often see in malls have a far bigger effect on what we buy compared to seeing Margot Robbie on a Calvin Klein billboard or Adriana Lima sniffing a Marc Jacobs bottle. The research by YouGov says that 35 percent of women purchase a perfume after smelling a sample while only six percent after seeing a famous face promoting it.



Emiratis favor Oriental fragrances which feature spices such as cinnamon and ginger according to London Heathrow Airport's global fragrance report, think Tom Ford Black Orchid, Guerlain Santal Roya and the YSL Oriental Collection. And the people at World Duty Free should know… Over 2.6million bottles are sold there every year, that's five per minute! To acknowledge the findings florist Larry Walshe - whose clients include Stella McCartney, Christian Dior and Dolce & Gabbana - created an installation at the UK airport which details the scent-buying behaviors of people from across the globe.

Jasmine, lavender, rose, vanilla and sandalwood were also popular in the UAE, musk was popular with 34 percent of respondents but sage, bay leaf and bergamot didn't go down well with only 2 percent of UAE passport holders liking those tones. Perhaps less surprisingly, 46 percent of UAE people switch their scent for certain occasions, 14 percent stick to the smell they were gifted by a loved one, and a third of women tried a new perfume just to change things up.

Check out some of the reasons ladies change their fragrance below and which countries sway towards certain brands.

Important occasions:

New relationship (10 percent)

New job (11 percent)

New vacation destination (19 percent)

Popular buys:

United Arab Emirates: Tom Ford Black Orchid, Guerlain Santal Roya, YSL Oriental Collection

Qatar: YSL Oriental Collection, Dior Sauvage, Giorgio Armani Prive Rose D'Arabie

Kuwait: Guerlain Santal Royal, YSL Oriental Collection, Dior Sauvage

United Kingdom: Gucci Bamboo, Dior Miss Dior, Jo Malone Pomegranate Noir

USA: Gucci Bamboo, Dior Miss Dior, Jo Malone Lime Basil and Mandarin

India: CK One, Davidoff Cool Water, Gucci Bamboo

China: Jo Malone English Pear & Freesia, Jo Malone Red Roses, Jo Malone Wild Bluebell

Nigeria: Gucci Bamboo, YSL Black Opium, Dior Sauvage

Hong Kong: Dior Miss Dior, Jo Malone English Pear & Freesia, Jo Malone Red Roses

Germany: Emporio ELLE, Boss FEMME, Jo Malone Wood Sage and Sea Salt


Image Source: YouGov
Priyanka Chopra's Houndstooth Outfit Is Under $100 on H&M
9 Fashion Trends You're Going to See Everywhere in 2020
Lewis Capaldi to Perform in the UAE
Joey King's Coral Paul & Joe Coat With a Pink Collar
Kristen Bell's Blue and Purple Coat's Giving Us Frozen Vibes
Gigi Hadid Wore a Blue Beaded Bag With Her Burberry Dress
How to Style Black Sweaters
How to Wear Leather Pants Like an Absolute Pro
Selena Gomez's Suit Is Cool, but Did You See Her Heels?
Selena Gomez Looks Incredible in This Tiger-Print Dress
Selena Gomez's Striped Jacquemus Dress Is Perfect For Fall
Kim Kardashian's Rick Owens Iridescent Dress With Kanye West
Latest Beauty
All the Latest From Ryan Reynolds