POPSUGAR ME

Huda Beauty's Being Accused of Ripping Off Another Brand but the Rival Had the Best Response

26/06/2018 - 08:16 AM

Who's ready for #HudaBeautyEasyBake [1]

A post shared by Huda Kattan [2] (@hudabeauty) on

On Sunday, Huda Beauty [3] teased their upcoming line, Huda Easy Bake, but the brand probably hasn't had quite the response they imagined.

In the teaser shots, Huda Kattan appears to be whipping up a storm in the kitchen as she advertises her new line of themed products but beauty fans noticed a striking similarity to another brand. Launching July 2, the products include 8 shades of Easy Bake Setting Powder and Pound Cake, for under-eye baking as well as the t-zone, mouth corners and chin.

While some followers commented on her Instagram messages of excitement and congratulations, others were disappointed it appeared to take the same approach as Beauty Bakerie, a smaller black-owned American brand [4], known for their everlasting Lip Whips that rival Lip Kit by Kylie [5] as well as BROWnies and Flour Setting Powder.

yanamims wrote: "Might as well call it Huda Bakerie since you stole @beautybakeriemakeup 's whole concept πŸ™„"

swaringen_squared chimed in: "Cool, so glad I don't support this brand anyways. Like seriously, rip off @beautybakeriemakeupand pretend you're original? Miss us with that crap."

While _jazzyjmua added: "Huda I am a fan of your makeup, however this is so disrespectful to the @beautybakeriemakeup line. Use your platform to support smaller brands like them and give credit to who it's due."

Had so much fun at our easy bake event! I can't wait to show you more! Thank you to everyone who came! Love you all! ❀️❀️❀️ @alyakattan we missed you! @nourgiselle made the yummiest cupcakes #hudabeautyeasybake [6]

A post shared by Huda Kattan [7] (@hudabeauty) on

Ok guys! Here it is! Our new Easy Bake Setting Powder! We've always felt baking is one of the BIGGEST game changers for anyone's makeup routine (even if you're not a cake face like me πŸŽ‚πŸ™‹πŸ½β€β™€οΈ), but so many people are scared to try, which is why we wanted to make baking foolproof! Our new Easy Bake loose powder is super luxurious, extremely fine, and comes in 8 beautiful shades! We can't wait for you guys to try this! Launching July 2nd online! #HudaBeautyEasyBake [8]

A post shared by Huda Kattan [9] (@hudabeauty) on

To everyone "@" us from her page: always know there's enough cake for everyone🍰 Imitation is the sincerest form of flattery. That's why we're better not bitter πŸ§πŸ‘©πŸΎβ€πŸ³πŸ¨πŸ­πŸ‘¨πŸΌβ€πŸ³πŸͺπŸ©πŸ‘©πŸ»β€πŸ³ #sweetlife [10]

A post shared by Beauty Bakerie Cosmetics Brand [11] (@beautybakeriemakeup) on

Makeup fans might have been annoyed but for Beauty Bakerie, there's enough room for everyone. They posted an image which read, "Hey Sweets, Everyone's invited to the baking party, even Huda."

Adding in their caption, "To everyone "@" us from her page: always know there's enough cake for everyone🍰 Imitation is the sincerest form of flattery. That's why we're better not bitter πŸ§πŸ‘©πŸΎβ€πŸ³πŸ¨πŸ­πŸ‘¨πŸΌβ€πŸ³πŸͺπŸ©πŸ‘©πŸ»β€πŸ³ #sweetlife"

That's the way to do it!

A post shared by Beauty Bakerie Cosmetics Brand (@beautybakeriemakeup) [12] on

A post shared by Beauty Bakerie Cosmetics Brand (@beautybakeriemakeup) [13] on


Source URL
https://me.popsugar.com/beauty/Huda-Beauty-Easy-Bake-Accused-Ripping-Off-Beauty-Bakerie-44983015