The original beauty ad that got people talking.
Makeup guru Jeffree Star has found himself in hot water after an Asian beauty blogger named Nikita Dragun posted a photo of herself featured in his latest ad with noticeably darker skin. In the caption of the photo, Nikita attributed her golden skin complexion to a highlight she called "Siberian Gold".
Social media users were quick to call out the fact that Nikita's darkened skin tone is considered black face, which was commonly used in 19th century minstrel shows to promote racial stereotypes and mock the darker skin of African-Americans. Keep reading to see what Nikita's natural skin tone looks like and see why Twitter users are not happy with the controversial ad.