Skip Nav
Beauty Products
Yellow Blush Is Here — and It Looks Surprisingly Good
Is Household Dust Harmful?
Health
Household Dust Could Really Be Harmful to Your Skin, Neurological and Respiratory Health
Pete Davidson
Ariana Grande Honors Fiancé Pete Davidson's Late Father With a Brand-New Tattoo
Halsey
Halsey Just Got the Tiniest Tattoo — on Her Face

Kim Kardashian Recommends the Ordinary Retinoid Serum

You're Not Imagining Things, Everyone Is Using This $10 Serum — Including Kim Kardashian

Since arriving at Sephora a few months ago, Canadian skincare brand The Ordinary has attracted quite the cult following. In addition to its range of powerful products, The Ordinary has garnered attention for its affordable price point. (Seriously — nothing exceeds $20.) As it turns out, the brand has even attracted one very famous fan: Kim Kardashian.

On her subscription-style app, the 37-year-old multi-hyphenate shared a list of products she uses to "slow the aging process," including The Ordinary's Granactive Retinoid 2% Emulsion Serum — which is only $10! Though quite the mouthful, the serum is effective at diminishing fine lines by increasing cell turnover without causing the irritation that other, more intense retinoid products might cause.

Being that it is still a potent treatment, it's recommended that you incorporate the serum into your nighttime skincare routine before applying moisturizer or face oil. It's also important that you avoid sun exposure after application. The serum is currently available online at Sephora and The Ordinary's official website, however, that may change soon given Kim's recommendation.

Image Source: Getty / Jason LaVeris
How to Wear Yellow Blush
Halsey Got a Face Tattoo
Kylie Jenner Vogue Makeup Tutorial
Prescription Products For Acne
What Beauty Products Does Madelaine Petsch Use?
Meghan Markle Wears Bright Highlighter June 2018
Meghan Trainor's Hair Evolution
Does Fenty Beauty Have White Eyeliner?
Kit Harington Short Hair
Shay Mitchell on the Pressure to Look Perfect on Instagram
Drugstore Makeup at the 2018 MTV Movie Awards
How to Resurface Skin After Acne
Latest Beauty
All the Latest From Ryan Reynolds