10 Dope Beauty Brands All Millennials Should Know

The brand: Winky Lux

The scoop: This up-and-coming label collaborates with YouTube stars and other celebrities for covetable limited-edition launches like highlighting powders and blue lipsticks. Winky Lux swears that all products will arrive within three days of ordering, because "time is money, honey!" Each product is tagged with a sticker denoting a hashtag to use when sharing your selfies on social media.

The must have: Winky Lux Lip Velour in City (#WLcity) ($13), a moody plum lipstick that will give off #grungevibes.

The brand: NudeStix

The scoop: Teen sisters Ally and Taylor (and their cosmetics chemist mom, Jenny) believe that natural beauty looks are the best kind. Their line consists almost entirely of ultraversatile chubby pencils. Use them to add color to lids, highlight cheekbones, conceal blemishes, and more. Stash them in your bag when you don't plan on sleeping at home.

The must have: NudeStix Clean-Up Pencil ($24), so you have time for the snooze button and a flawless cat eye.

The brand: Emi Jay

The scoop: In addition to being entrepreneurs, the brand founders Emily and Julianne are full-time college students! The Los Angeles-based design duo's handmade hair tie collection has been so successful that they've launched a line of apparel. The dream team has also collaborated with brands like Splendid and The Honest Company. Emi Jay donates 20 percent of all its profits to charity — whoever said millennials are selfish?

The must have: Emi-Jay Leather Bow Hair Tie ($14), because it also looks chic worn on your wrist as a bracelet.

The brand: ColourPop

The scoop: The team behind the brand is dedicated to giving customers edgy colors and potent formulas at affordable prices, so it's no small wonder that its famous liquid lipsticks are constantly sold out. The gel-cream highlighters are also a standout product — they'll give you that glossy, high-beam look that you thought you needed Facetune to achieve.

The must have: ColourPop Ultra Matte Lip in Trap ($6), because you can't wait for Kylie's lip kit to have the perfect nude pout.

The brand: Herbivore

The scoop: We were obsessed with this line after spotting its flawless Instagram feed, and we're happy to report that the products are just as gorgeous IRL. They're made with ethically sourced, raw, natural materials like pink Himalayan salt and hibiscus flower extract. The minimalist packaging looks stunning on a vanity (and in the background of a Snap).

The must have: Herbivore Jasmine Glowing Hydration Body Oil ($44), because you want something fancier than body lotion for an important night out.

The brand: KBShimmer

The scoop: The line was born when the creator, Christy Rose, lost her job. She pursued her love of homemade soaps and ended up mixing her own polishes, which are revered by nail polish junkies everywhere. KBShimmer makes some of the best holographic lacquers in the game, and (unlike many holographic hues) you only need two or three coats to reach opacity. The result is a manicure that looks multidimensional and positively mesmerizing.

The must have: KBShimmer Nail Polish in Rollin' With the Chromies ($9), so your nails look like tiny galaxies as you text.

The brand: Vegas Nay Lashes by Eylure

The scoop: Self-taught makeup artist Vegas Nay has more than 6 million Instagram followers. She's shared breakdowns of her incredible work as well as those of other women — many of whom flaunt falsies. She collaborated with lash brand Eylure on a collection of five products, including adhesive, so her fans can re-create her looks with a full, fluttery fringe.

The must have: Vegas Nay Grand Glamor Lashes by Eylure ($8), so your lashes rival those of the Kardashians.

The brand: Frank Body

The scoop: Three Australian women grew this small company into a $14 million brand in two years using only social media. Ever seen gorgeous women covered in coffee grounds on your Instagram feed? That's Frank at work. Though the line started with a skin-tightening scrub, it's expanded to moisturizers, body butters, and cleanser.

The must have: Frank Body the Original Scrub ($15), so you can have smooth, bump-free skin without using any Instagram filters.