Who doesn't love going on vacation? And who doesn't hate forgetting what it felt like to be on vacation? I just got back from a week bopping around Austria, Germany, and Italy with my partner, so all the memories are vivid as a neon sign in my mind. But I want them to stay that way. Enter my go-to memory-making tip: finding a signature scent for every major getaway.
Whenever I'm about to leave on a trip, I go on a perfume reconnaissance mission. This might mean hitting up Sephora or Barneys to sniff out a few new scents and asking for a sample of something I love. (Don't be afraid to do this! They're usually happy to give you a generous one.) It might mean digging into the seemingly endless stash of fragrance samples I already have in my makeup drawer at home. The guidelines are simple. One, the perfume I choose should be one I don't regularly wear, so that it's inextricably linked to the memories I'm about to make while spritzed in it. Two, something about the smell should evoke some kind of feeling about the place I'm about to go and the kind of adventure I'm about to have.
Something about this ritual feels wildly glamorous, but it's also pretty nerdy and scientific. Study after study has shown that scents have remarkable power to evoke strong feelings. One working theory is that this might due to the fact that information we gather via our senses of sight and hearing doesn't pass through as many areas of the brain as information we perceive with our sense of smell, making scents even more emotionally vivid. But those of us who are immediately transported back to the halls of our middle school when we catch a whiff of CK One already knew that.
For this recent visit to Europe, I landed on