The brand: Winky Lux
The scoop: This up-and-coming label collaborates with YouTube stars and other celebrities for covetable limited-edition launches like highlighting powders and blue lipsticks. Winky Lux swears that all products will arrive within three days of ordering, because "time is money, honey!" Each product is tagged with a sticker denoting a hashtag to use when sharing your selfies on social media.
The must have: Winky Lux Lip Velour in City (#WLcity) ($13), a moody plum lipstick that will give off #grungevibes.