10 Dope Beauty Brands All Millennials Should Know

The brand: Emi Jay

The scoop: In addition to being entrepreneurs, the brand founders Emily and Julianne are full-time college students! The Los Angeles-based design duo's handmade hair tie collection has been so successful that they've launched a line of apparel. The dream team has also collaborated with brands like Splendid and The Honest Company. Emi Jay donates 20 percent of all its profits to charity — whoever said millennials are selfish?

The must have: Emi-Jay Leather Bow Hair Tie ($14), because it also looks chic worn on your wrist as a bracelet.