10 Dope Beauty Brands All Millennials Should Know

The brand: ColourPop

The scoop: The team behind the brand is dedicated to giving customers edgy colors and potent formulas at affordable prices, so it's no small wonder that its famous liquid lipsticks are constantly sold out. The gel-cream highlighters are also a standout product — they'll give you that glossy, high-beam look that you thought you needed Facetune to achieve.

The must have: ColourPop Ultra Matte Lip in Trap ($6), because you can't wait for Kylie's lip kit to have the perfect nude pout.