10 Dope Beauty Brands All Millennials Should Know

The brand: Glossier

The scoop: After launching her own beauty site, founder Emily Weiss moved on to creating a carefully curated line of products. If you're looking for a colorful, artistry-inspired range, this isn't it — this is for women who want to add a little extra oomph to their au naturel looks.

The must have: Glossier Boy Brow ($16), because a power brow is the new bold lip.