The brand: Frank Body
The scoop: Three Australian women grew this small company into a $14 million brand in two years using only social media. Ever seen gorgeous women covered in coffee grounds on your Instagram feed? That's Frank at work. Though the line started with a skin-tightening scrub, it's expanded to moisturizers, body butters, and cleanser.
The must have: Frank Body the Original Scrub ($15), so you can have smooth, bump-free skin without using any Instagram filters.