Gwyneth Paltrow and Juice Beauty
Gwyneth already represents a few beauty brands as a celebrity face (Hugo Boss, Restorsea, and Max Factor just to name a few). But now she is getting deeper into the business side of things by investing in Juice Beauty, an organic skin care line.
Gwyneth will serve as the creative director for the brand's new color cosmetics range launching late this year. The actress will also collaborate with Juice Beauty on six new skin care products, which will be available exclusively through Goop.com.