Medium Skin: Contour
Focus the contour on the forehead and the chin to draw the eye to the center of the face and condense the length. Make sure to work the darker color all the way into the hairline, otherwise your faux bronze could look a little too obvious.
Bettelli used MAC Paint Pot in Quite Natural ($21) on the model's medium skin tone instead of a dark concealer. "Concealer is often too orange especially on light to medium skin tones," she said. "So use cream eye shadow for contouring. Creams are so much more forgiving to move and shift."