From fresh-faced girl-next-door to haute couture goddess to sexed-up-bombshell, Lee Hyori is a Korean style icon unlike any other. Of course, she wouldn't have had such a long career (she got her start in the late '90s) if she didn't evolve.
While she's owned every look in the book, it's the later glam style that really sets her apart from other K-Pop stars. In an industry that highly values an innocent appeal, Lee Hyori isn't afraid to own her bold approach to beauty. Whether she's getting covered in body paint on the cover of W Korea, channeling Marilyn Monroe for the makeup brand Clio, or showing off her arm tattoos, Hyori just does her . . . and does it so, so well every time.