Cream-Gel: Chanel Soleil Tan de Chanel
Chanel's cream-gel Soleil Tan de Chanel ($50) actually executes the idea of buildable color since it diffuses into a powder. Go for just a wash of bronze or layer it to get a deep sun-kissed shade. Apply it with your fingertips or buff it in with a nubby brush. It's both matte and longwear, so it can be used as a tan-enhancing primer.