According to Cucinello, you might also want to think twice about super-bleaching your mane to match your favorite celebrity. "The process of getting your hair as close to white as possible can leave you with so much breakage that you might confuse it with actual hair loss,” he says.
What you can do: Make sure your goals are achievable and the look is something you plan to invest a lot of time and money in. “Instead of having your colorist apply bleach directly to your scalp, you can also trying asking them to add a lot more highlights. You’ll get a super blonde effect without having to have the chemicals irritating your skin,” Cucinello advises.