"Even if you're a mother, just a girl in school, if you have your own company… it's really important to know what's going on in the world and if you have children you want to know what they're going to be getting into. You want to know how to make your life easier and sometimes be able to offer more opportunities.
"Social media has probably had the strongest impact on our business. It's really about just trying to understand what's happening with the next step and trying to predict if you can. Sometimes that's very hard; today you're hot, tomorrow you're not. That has a lot to do with technology."