The musician joined the makeup brand as part of its Arist franchise, and together, they will launch for new products (lip and face categories). It will be rolling out throughout 2017, and the pieces were inspired by Jessie J’s own style and the way her celebrity makeup artist Sammy Mourabit paints her face. She also front the ads for the new Artist Acrylip launch, cushion liquid lip product, launching in December online and in stores come January.