Create an eye-opening illusion.
Anyone who's done an amateur theater performance or dressed up as a Disney princess for Halloween has likely sketched pale liner on the inner "V" of their eyes, but it's also a valuable trick to use in real life, especially on your wedding day. This simple technique "makes eyes look bigger, brighter . . . very doll-like," said LaMar. Simply create a soft "V" shape by connecting lines from the inner fifth of the eye on both upper and lower lashlines, then blend so there are no harsh edges.
The key to looking naturally beautiful and not theatrical is all in the shade of pencil you use. Here, LaMar used Nars Cosmetics Larger Than Life in Rue Bonaparte ($26), a pale almond hue. [Those with darker complexions should search for a gold-tinged shade like Nars's Las Ramblas ($26).]
It's up to you on whether you use a formula with a shimmery or matte finish — both will achieve the same eye-opening results. However, if fine lines are a concern of yours, LaMar suggests you use a matte pencil, as shimmer could sit in wrinkles and make them more noticeable.