Bella Hadid Announced As Face of Tag Heuer

After recently being under the spotlight after her ex-boyfriend The Weeknd was spotted canoodling with her pal Selena Gomez, she's been the perfect example of how to remain totally poised.

So who better than Bella Hadid to front Tag Heuer's latest campaign? The brand is know for their tagline "Don't Crack Under Pressure" so this stunning supermodel is the ideal choice.

The 20-year-old sister of Gigi Hadid took time out from the New York Fashion Week runways to appear at Equinox Bond Street for the occasion where she was joined by singer Leona Lewis and the Swiss watch brand's CEO Jean-Claude Biver.

"I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand's avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare," he said. "The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!"

We couldn't agree more! See the gallery for pictures.