Bella Hadid Leads a Star-Studded Campaign Asking "What Would You Do For Love?"
It's a busy time for Bella Hadid, not only is she the inaugural cover girl for Vogue Arabia's inaugural September issue, but she's fronting a charity initiative alongside plenty of A-listers too. The supermodel, who recently revealed she be appearing in this year's Victoria's Secret runway show (we did say she was busy), appears in a black and white clip for Dior's love chain, which poses the question "And you, what would you do for love?" As it encourages the public to film their video responses and post it to social media.
The best ones will appear on Dior.com from September and feature in a traveling exhibition around Shanghai in 2018.
For each clip, $1 will be donated to WE Movement (formerly Free the Children), which "supports education, health care, and clean water initiatives in developing countries with the aim to help break the cycle of poverty and child exploitation. "
At the moment they help 200,000 children in education programs, and have given 30,000 women the tools to become financially independent across nine countries in Latin America, Africa, and Asia. They's also provided access to clean drinking water and medical care to almost a million people.