A lot of people would move heaven and earth for the chance to meet Justin Bieber - that was until Pokémon Go became such a craze. The superstar was out in New York City on Monday where he was playing a gig and decided he just had to "catch 'em all."
But we bet JB didn't think he'd go completely unnoticed as he rushed through the Big Apple playing the augmented reality game.
Filmed by his manager Scooter Braun, who later uploaded the clip to Instagram, Beibs looks like a regular guy glued to his phone as he hides under a baseball cap. Scooter clearly found it hilarious that we're now living in a time where collecting animated characters is a bigger deal than bumping into an international music star.
He captioned the video (with SEVEN crying with joy emojis): "This is amazing @johnny lol.@justinbieber and @alfredoflores in nyc looking for Pokemon and no one looks at who is next to them."
Even if you did spot Bieber, would you risk letting a Gyarados slip away?