The Lebanese Fashion Students Behind Lush's New Environmentally-Conscious Packaging
Lush is famed for it environmentally-conscious ways – all you have to do is walk past a gorgeous-smelling store to remind yourself they don't use much packaging. And their latest move may encourage the idea of recycling in the Middle East.
The cosmetics brand got students from Lebanon's Creative Space Beirut – a fashion design school which offers free education to talent in the community – to design their latest knot wraps going on sale in the GCC and Lebanon. A judging panel got together to vote on designs and the public chimed in on social media, before Ibrahim Fakheriddine (illustration: My Ozone) and Ahmad Amer (illustration: Cultural Heritage) won the opportunity to have their creations sold in stores.
"The knot-wraps are made from plastic bottles. We melt them down and spin them into thread to make our very own knot-wraps," says Anita Baker, the Business Director of Lush Middle East. "Two 250g sized plastic bottles can be transformed into an amazing way to wrap a gift. And we believe these knot-wraps are the way forward for a more ethical and environmentally sound way of wrapping items."
See what each design looks like in the gallery.