Aside from being vegan, the brand is also 100 percent animal cruelty free - which means that we love it already.
And, one product that we particularly like is the Kendall Jenner Teeth Whitening Pen (AED73) - it tastes like vanilla mint and try as we must, we can never say no to anything vanilla flavored. The mint, being a nice added bonus.
The range also includes peppermint toothpaste, mint flavored floss picks, and minty string floss. We want them all.
If you do, too, click here to buy your product of choice.