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Adicolor x Namshi

The New Adidas Range Takes You on a Colorful Journey Back to the 80s

Adicolor x Namshi
Image Source: Namshi

Back in 1983 adidas got colorful with the launch of their adicolor range, inspiring customers to jazz up their white shoes with tools provided to show their bold side.

Now the brand is bringing back the idea by introducing four bright hues to the adidas Originals collection.

Do you have the personality to wear Fairway Green, Sun Yellow, Scarlet Red or Bluebird from head-to-toe? The new pieces certainly make a case for it. Shoppable on in the Middle East, the website (which is super popular in the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait and Oman) even has a personalty test to help you decide which eye-catching color suits you best.

From logo-emblazoned T-shirts and track pants, to jumpsuits, backpacks and dresses, check out the gallery for a preview before you shop.

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