Aruna Seth. Rings a bell, doesn't it? Her name was launched into the spotlight when the Duchess of Cambridge's sister Pippa Middleton rocked her shoes with a green Temperley dress.
Since Kate's wedding in 2011 though, a plethora of stars have opened their eyes to the brand (think Katherine Heigl and Nelly Furtado) and it changed everything for the London-based footwear designer.
Inspired by Sex and the City and her shoe mogul father, Aruna couldn't have had a better impromptu brand ambassador for her business.