Seeing Celebs in Erdem x H&M Before It's Out Makes Us Want It Even More
We've seen the forthcoming Erdem x H&M collection on models but after watching the likes of Kirsten Dunst, Kate Bosworth, Kate Mara and Zendaya Coleman rock pieces from the collection, November 2 couldn't come soon enough.
The stars stepped out in Los Angeles last night to celebrate the designer and high street collaboration at the Ebell women's club and the bash looked fabulous. In line with the floral theme on the clothing and in the English country garden-style campaign, the venue was turned into an overflowing botanical wonderland.
Making the designs come to life on the catwalk were models Malgosia Bela, Alek Wek and Guinevere Van Seenus among others, with makeup artist Isamaya Ffrench using H&M Beauty to make them glow.
"For a fresh-looking complexion, I used Natural Satin Foundation since it's very lightweight and sheer," she said about the natural look. "I used the Face Duo Stick for a little bit of contouring. The Cream Blusher in peachy colors was key and I put it on the apples of the models' cheeks for a natural look. The hero product of the look was the Drama Cream Eyeliner in Pitch Black which I used to create a strong, graphic line.
"Together with the Faux to Go Mascara, this was the only products used for the eye make-up. For lips, we used just a little bit of Lip Balm in Strawberry Blush layered on top of Cream Lipstick in Sandstorm. We just wanted to do the minimum and let the models look like themselves."
Grimes provided music for the night as Alexa Chung, Selma Blair and Taylor Kitsch watched on.
Check out the gallery to see red carpet shots and the video below for a glimpse inside.