Believe It Or Not, This Gown Was Made From Plastic Bottles

Would you believe this dress was made of plastic bottles if you saw it on the rails at your local H&M? Neither would we, and that's the beauty of the store's new Conscious Exclusive collection which made sustainability stylish. They use recycled polyester from plastic shoreline waste to create a fluid fabric named BIONIC and they won't stop there with this ethereal pleated dress modeled by supermodel Natalia Vodianova.

H&M even has a Conscious Exclusive fragrance made from organic oils coming out in stores across the Middle East from April 20.

Watch the video below to see the big things they're doing and check out the gallery for more images!