Kim Kardashian West Kimono Shapewear Line Name Change
Kim Kardashian West Confirms Name Change of Her "Inclusive" Shapewear Line, Kimono
Following criticism of her "inclusive" shapewear line Kimono, Kim Kardashian West has announced that she will, in fact, be changing its name.
The mother of four announced her decision to do so on Monday, July 1, after "listening, learning, and growing" from the feedback from fans and the general public.
"When I announced the name of my shapewear line, I did so with the best intentions in mind." She added: "My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name."
Kim's decision to change the name also comes shortly after the mayor of Kyoto Daisaku Kadokawa penned an open later expressing his disappointment in the entrepreneur and reality TV star for trying to trademark the word "kimono".
In his letter, Kadokawa asks the 38-year-old to reconsider her decision to trademark the word kimono, due to its "rich nature and history with our predecessors' tireless endeavours and studies. Adding that "it is a culture that has been cherished and passed down with care".
Kim has yet to announce the new name of her line which includes one-pieces, tops, and bottoms, as well as one legged shorts that have been especially designed for dresses that feature thigh-high splits.