Lacoste Is Changing Its Crocodile Logo For the Best Reason
When you think of Lacoste, you'll think of the iconic crocodile logo, too be honest, it might even work the other way around to. But for a limited time only, the brand is switching up its logo to draw attention to endangered animals.
Now you'll see parrots, turtles, rhinos and more in its place as Lacoste teams up with the International Union for Conservation of Nature (IUCN) for their Save Our Species (SOS) partnership.
Fun fact: The reason why Lacoste's logo is the crocodile is because tennis player, Rene Lacoste, was given the nickname back in 1927.
Check out the gallery to see the 10 new logos you'll find on Lacoste shirts now.