The much-buzzed-about Pakistan Fashion Design Council (PFDC) L'Oréal Paris Bridal Week 2017 kicked off in Lahore over the weekend, and for the next three days, the biggest names in Pakistani bridal couture as well as rising design stars will showcase their collections.
Now in its 7th year, Pakistan Bridal Fashion Week is the highlight of the country's fashion season, and provides designers not only with a platform to showcase their designs but also with an unparalleled networking opportunity to meet and share ideas with other industry insiders.
25 designers are slated to present at the event this year, which runs through October 18, and social media is already overflowing with images of gorgeous, colorful gowns and opulent gold jewelry that would give any bride-to-be serious wedding inspiration.