Olivia Palermo Can't Stop, Won't Stop Wearing This Potter's Clay Color

Every season there's a new trendy shade that pops up in every It girl's wardrobe and this Fall is no different. Coined "potter's clay," by Pantone, the hue contains elements of orange and brown, and is a neutral that looks great on everyone. This may be the reason why Olivia Palermo herself has been wearing the autumnal shade nonstop, incorporating it into her looks via sweaters, pants, and even belts.

Though other celebs have worn the color – and you've likely seen it all over your 'gram – Olivia's mastered this tone best of all. The rich hue not only reminds us of falling leaves, but also brings warm, fuzzy Fall memories of apple picking and pumpkin spice lattes. Read on to see how Olivia styles this potter's clay color and then incorporate it into your own clothes with our shopping picks.