Tommy Hilfiger's New York Fashion Week collection became shoppable online and via touch screen at the September 9 runway show (Hi Gigi Hadid!). But the American designer isn't the only one leading the way with catwalk-to-closet collections this season.
At London Fashion Week style-seekers were able to shop what they saw in front of their eyes thanks to this new social media app which live streams the action at LFW and allows fashionistas to make a purchase at the click of a button.
Created by Lebanese billionaire Ayman Hariri, Vero allows the audience to buy items from brands like Temperley London, a show attended by the likes of singers Ellie Goulding and Pixie Lott.
Items are available until stocks last and the app guarantees no annoying sponsored posts or banners so we can all get down to some serious shopping business.
Talk about being bang on trend!