It looks like we'll be seeing a lot more digital fashion shows this summer. The coronavirus pandemic has caused the fashion industry to change its regular Fashion Week format for the next few seasons, and many major events like the Met Gala, the CFDA Awards, and the Cannes Film Festival have all been postponed indefinitely. We've already seen designers like Jacquemus adapt to the new normal by creating fashion campaigns shot via FaceTime starring celebrities like Bella Hadid. Carine Roitfeld even turned her CR Runway show into an online event that premiered live on YouTube, as did Vogue with its virtual event A Moment With the Met.
The British Fashion Council announced that London Fashion Week would be taking place online in June this year. The new digital format will allow brands to showcase collections in whatever format they want, ranging from a virtual runway show all the way to a podcast. Milan Fashion Week will be hosting the first Milan Digital Fashion Week from July 14 to July 17 for the men's Spring 2021 collections, as well as women's and men's pre-collections for next spring. As for Paris Fashion Week, the Fédération de la Haute Couture et de la Mode announced that shows from July 9 to 13 will also follow suit, and designers will be able to showcase their new collections solely through video formats.