“I think it’s important that when you dress someone they own the clothes," he said. "That’s what I love and that’s why you feel like the Balmain Army is so strong. When they wear Balmain they feel powerful. I think that's what happened with Kanye as well. He wanted a denim jacket, we made it happen, and we brought the couture to denim. It’s an interesting process for me to actually learn more, and they learn more from me. It’s a real exchange of ideas and I love, love that. When a fitting is very short, it means that, ok, it's fine. When it’s long, it's because there are a lot of questions and you make the best outfits, really.”