What Is the Meghan Markle Effect?
This Is What the "Meghan Markle Effect" Looks Like For Fashion Brands — and It's Kind of Nuts
The first sign of the "Meghan Markle effect" was when she debuted this white coat by Canadian label Line. Meghan wore it during a photo call for her engagement to Prince Harry, and it quickly sold out that Monday. Line's website also crashed for five minutes, and even the designer John Muscat himself wasn't expecting the frenzy.
He said, "We had no idea she was going to wear our coat; it was a proud moment for our team. We received an influx of emails, calls, and messages on social media immediately after the photos went public. The coat was from our Fall/Winter 2017 collection and it sold out within minutes."
The designer eventually even renamed the coat to "The Meghan" in honor of her engagement. As for the rest of her outfit? Meghan wore a pair of lace-up Aquazzura heels and a green dress from Parosh. And if this wasn't enough, Meghan's 18k gold opal earrings by Birks drove a 50 percent increase in web traffic to the jewelry brand.