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Justin Timberlake Bai Super Bowl

Bai's Super Bowl Commercial Is About to Quench Your Justin Timberlake Thirst

Bai — the five calorie antioxidant beverage — Christopher Walken, and Justin Timberlake just kicked out the nostalgia at Super Bowl LI.

The ad opens with a very serious Christopher Walken saying, "I don't want to make it tough, I just want to tell you that I've had enough," — reciting the lyrics to the *NSYNC classic "Bye, Bye, Bye." The camera then pans out to reveal a suited-up and silent Justin Timberlake on the couch.

The drink brand's name really lent itself to the perfect '00s pop punchline, and we love that JT is still in on the *NSYNC jokes. #BaiBaiBai. Timeberlake's investment in the beverage company now makes total sense to us.

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