When Kylie Jenner announced her sneaker collaboration last week, our obsession with the Puma Fierce began. Now we have shots with of the shoe from every angle and every color before it drops online and in stores on April 1. Available in black, white and red for now, additional hues will be arriving throughout the year. In the campaign shots, Kylie demonstrates just why she was chosen to be the ambassador for the trainers, portraying the "young and bright future of fashion and fitness for women".
The AED495 shoe itself breaks the mould, featuring a demi upper bootie construction with technical overlays to help women get the best out of their training. With the likes of Rihanna on their books, the brand has been putting focus on female fitness lately and this new addition has a supportive midsole and flexed groove outsole for fast movements in every direction.
Check out the gallery before you hit the mall.