Bringing a New Ben & Jerry's Flavor to Life, Step by Step

All but a few Ben & Jerry's flavors include generous quantities of mix-ins, be it chocolate chip and peanut butter cookie dough nuggets in The Tonight Dough, toffee bits in Vanilla Toffee Bar Crunch, or fudge chunks and walnuts in Chunky Monkey. Naturally, the flavor brainstorming process began by browsing (and sampling) the options available in the flavor lab.