With some brands of water in the UAE containing high levels of sodium, it's no wonder some people are willing to pay a little more premium brands. But one man could possibly be asking for too much by launching a H2O that would set you back AED700.
The thirst-quencher will be a 750ml offering that represents Dubai in the most recognizable way - yes, it's shaped like the Burj Khalifa.
While being modeled after the tallest building in the world may not be enough to persuade customers to hand over the amount that costs more than the average all-you-can-eat-and-drink Dubai brunch, perhaps this is…
The bottle is made of K9 crystal and contains a removable LED base which allows it to light up blue.
Inventor, Tayseer Hadi - who hails from Denmark - will be most likely importing the liquid from Iceland, according to the Khaleej Times. The luxury product has been three years in the making, as factories did not want to produce the items for him.
The newspaper also reports he is planning "a fully platinum version of the Burj Khalifa bottle covered with one carat diamonds and covered in sparkling diamond dust… alongside three solid gold bottles," to be auctioned off for charity.
That's not all, he's working on a world-record-breaking bottle that he hopes will be displayed at The Dubai Mall and local airports.
"There are a lot of limitations of what's possible, but what I'm hoping for is about seven meters and 28 centimeters," he added.