SFMOMA (San Francisco)
Frequent travelers — and anyone who visited foreign cities with their parents as a kid — know: it just wouldn't be a vacation without a trip to local museums.
With the emergence of mainstream street artists, design-focused hospitality brands, and social media branding, arts-focused tourism is on the rise; as with everything else, your parents were right: museums are cool. In many ways, this shift can be credited to the evolution of not only the way tourists view art, but of the museum itself; the modern art museum is more than a place to view paintings and sculptures, but a community hub highlighting a portion of the world's greatest artworks. Today, the museum is a destination worth not only planning a trip to, but worth planning a trip around.