The Burj Al Arab, once dubbed a 7-star hotel, is home to one of the most expensive afternoon teas and strictest guest lists in Dubai.
But that's all about the change on April 8 when the sail-shaped building in Jumeirah opens Gold On 27. Located on the 27th floor and bathed in - you guessed it - gold, the bar is expected to make the venue slightly more popular on the nightlife front.
Serving up cocktails created by a mixologist and stunning views of the Arabian Gulf, guests won't have to make a booking weeks in advance to get their name on a list to allow them entry to the building.
Now, for the first time since launching in 1999, the Burj Al Arab experience can be much more spontaneous thanks to a handy mobile phone app which allows you to decide on the day.
The 27th floor bar will be open daily 6pm-1am with a former Armani/Prive DJ on the decks from 8pm. The dress code is more toned down than the rest of the venues inside the Burj and drinks are priced lower at between AED100-140.
We dare you to try one of their creative beverage including Light Sweet Crude (using foie gras and blackened truffle oil), Scent of the Souk (using oud oil, rosemary and spices) and A Ghaaf, a Goat and a Camel (using goat cheese).
It's bound to be an experience like no other.