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Safe Driving in the UAE

The UAE's Latest Campaign Begs Drivers to 'Keep the Dreams Alive'

As part of the Year of Giving, the UAE is making a huge push to make road safety a priority. Earlier this year, the country made seat belts mandatory for all passengers, as opposed to just those riding in the front seat, and now, a newly released video is pleading with motorists to keep the roads safe.

Titled 'Keep the Dreams Alive,' the video, which was released this week by the The Ministry of Interior, plays the voices of children who died in a bus accident. "I want to be a fireman," one child says. "This summer, I'll go visit my grandmother in Salalah," says another.

The UAE has set goals to reduce the number of automobile-related deaths by the year 2021, and the 'Keep the Dreams Alive' campaign is designed to relate to drivers' emotions.

Speaking to Gulf News, Lt. General Saif Abdullah Al Shafar, who is the undersecretary of the Ministry of Interior, said,"the current rate of traffic accidents in the UAE is 5.6 deaths per 100,000. We aim to reach three deaths per 100,000 by 2021, and we are working relentlessly to achieve this goal."

Let's hope people continue to buckle up-- and stay safe!

Image Source: Shutterstock
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