Dubai Business Owner, Natasha Hatherall-Shawe Shares the 3 Biggest Lessons She Has Learned During the Pandemic
When I think back as to why I started a business, I was excited about greater flexibility. I could go to yoga every day, get my nails done every week, work from wherever I wanted, and clearly, I'd make more money than I'd ever had before. Well, how wrong could I have been? But that's a much longer story and not one for today.
Maybe if POPSUGAR Middle East invites me back another day, I can talk to you more about that. For now, let's talk about the three things I learned about having a business during the current global pandemic.
In short, I definitely was not prepared for it. There's nothing like running a business during a global pandemic while fighting with every breath to stay "alive," and ultimately, being responsible for the livelihoods of my staff. I mean, can I get a refund?
The last eight years of owning and running my business, TishTash, have been some of the greatest and most challenging years of my life. I've surprised myself with my resilience and the fact I've kept going even after some of the greatest knocks. But Corona definitely proved the biggest challenge to date, and I've learned a lot. Some, the hard way and some, from watching others and learning from them.
The three biggest lessons I've learned about running a business in uncertain times like this are: