This period has definitely caused me to re-assess so many areas of my life, and in particular, many areas of my business. I feel this time has really put a spotlight on ethics and integrity – even the lack of it, mind. Generally, I will say that I have seen some wonderful behavior from individuals and companies during this unfortunate time, as many have come together, collaborating and supporting each other wherever possible – it is truly beautiful to see. Some, however, have not.
For example – look at how some companies have laid off their stuff; it has been done in a manner that gave little thought to the individuals who have worked tirelessly to make the company the success it is (or was). The same applies to landlords. Some have gone above and beyond to help tenants during this time, while others have resorted to harsh ultimatums. These include paying the full amount agreed, before Corona or relocating.
The saying "watch what people do in tough times as well as when they are backed into a corner for a true measure of who they" has never been more evident to me than right now. Simply put, I've found that this time has either brought out the worst or best in people. For me, the choices I make as a business owner, post-COVID-19 will be different from those I made pre-pandemic. As a business owner, I feel that it is imperative that the decisions I make fall in line with the values, ethics, and integrity that I have worked for tediously to uphold and enforce in my company.
COVID-19 has and is still testing all of us – there is little to no doubt of that. I may have thought or ever imagined that I would have to lead at a time like this, but I have learned a few things about myself. I have learned that I'm stronger than I ever thought possible – both as a person and business owner. I have also learned that I have a truly supportive and caring team – not that I ever doubted it, it's just been made that much more evident. And, I have learned that I need to have more faith in abilities and myself. I am ready. I'm ready to rebuild my business to its thriving self and, I will do that with a new level of confidence.
Natasha Hatherall-Shawe is the founder and CEO of TishTash Marketing and PR. She is also an avid supporter of POPSUGAR Middle East and is someone we are proud to not only call a friend but a member of our family.
