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2016 Annual BestBrand Rankings: UAE, Saudi Arabia and Egypt

Here's How the Region's Favorite Brands Differ By Country

With the likes of Emirates securing Jennifer Aniston for its advertising campaigns and Etihad having Nicole Kidman, it's no surprise that some of the Middle East and North Africa's airlines appear in the 2016 Annual BestBrand Rankings. Looking at 24 countries globally (and the UAE, Saudi Arabia and Egypt right here in MENA) YouGov's latest report shows just how the countries differ in terms of beloved brands.

When asked if they'd "heard anything positive or negative about a brand in the last two weeks through advertising, news or word-of-mouth" across the topics of Consumer Electronics, Hotels & Resorts, Malls, Real Estate, Travel & Airlines, Dining, Leisure & Entertainment, Retails and Retail Banks, the countries showed many similarities but some differences.

iPhone and YouTube were the only brands to appear in the overall most popular charts for the three countries. Look at how they did in the rankings below:


  1. Emirates
  2. Whatsapp
  3. Carrefour
  4. Facebook
  5. Apple
  6. Emaar
  7. YouTube
  8. iPhone
  9. Google
  10. Etihad

Saudi Arabia

  1. Almarai
  2. Whatsapp
  3. Apple
  4. Al Baik
  5. iPhone
  6. YouTube
  7. Samsung
  8. Saudia
  9. Toyota
  10. Emirates


  1. Facebook
  2. Google
  3. YouTube
  4. Morshedy
  5. iPhone
  6. NBE
  7. Galaxy
  8. Almarai
  9. KitKat
  10. Huawei
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