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Amena Khan Face of L'Oreal Hair

A Hijbabi Model Is the Newest Face of This L'Oréal Campaign

Over the past year, we've seen more and more hijabi-wearing women represented in mainstream media.

From Halima Aden taking the modeling world by storm to the debut of the Nike Pro Hijab, hijabis are rightfully and finally becoming more visible across all industries.

Now, a style and beauty blogger is breaking boundaries by becoming the first hijab-wearing woman to be the face of a major healthcare campaign.

L'Oréal has hired Amena Khan as the star of its latest campaign, and it's all about diversity and inclusivity.

A game changing new campaign!!! 👏🏽❤️ So... lately I've had a complex relationship with my hair feeling lacklustre. When I take off my scarf, I want my hair to be more radiant - don't we all? 🙆🏽‍♀️✨," she captioned the a video from the shoot.

"I'm so excited and incredibly proud to announce that I'm part of the new L'Oreal Paris Elvive World of Care Campaign which showcases Elvive's breadth of products catering to a wide range of demanding hair types. I'm The Pink One which has been specially formulated for dull hair to boost shine."

Plus-sized model Felicity Hayward, singer Cheryl, and singer Dougie Poynter all join Amena in the campaign for the brand's Elvive range.

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