Dubai's Newest Hashtag Asks, "Why Are You, You?"

It seems like there's always a new campaign or initiative in Dubai that asks the city's residents to chime in on social media using a hashtag. It all began with #mydubai, but now it seems that almost weekly people are being asked to chime in and add to the city's narrative.

The latest campaign asks "Why are you, you?" and people are encouraged to join in on the discussion using the hashtag #TheAnswerIsInside.

According to the official website, the point of the campaign is to stress the fact that "your story is part of the human story," similar to how #myduabi's initial goal was to create an autobiography of the city.

Everyone is welcome (and encouraged) to post videos sharing their stories, but if you need some inspiration, you can see some major names who have already joined the movement. From HE Mohamed Al Mubarak to Swizz Beatz to artist Abdullah Qandeel, see some of the first videos right here.